Users will soon have a updated setting that enables them to reduce the amount of AI-made content appearing in their timelines. This step comes as the service disclosed that it now features over 1 billion AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale launch. This development aligns with a rise in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Recent reports that approximately 10% of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is often absurd or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, from computer-generated images to informative clips, and we aim to offer the community the option to increase or decrease of that, according to their own choices,” commented a company executive.
AI on the Platform
The platform disclosed that there are now 1.3bn videos on its service labeled as made with AI. In total, in excess of 100 m pieces of content are submitted to the app each day, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they view by opening the content preference option in the app and choosing “AI-generated content”. Other topics that are already be adjusted under the tool encompass current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies mandate creators to label lifelike artificially created content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
Additionally, the app will from now on attach an AI-generated label to content made using its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This action is designed to deter users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is furthermore launching a two million dollar educational fund for experts and organizations to develop educational content about using AI responsibly. This program will benefit charitable organizations focused on educating coding and technology.
Platform Protection
TikTok has justified its safety measures, amid discussion over plans to cut jobs for a large number of safety staff in the UK. TikTok is planning to cut a significant number of roles in its trust and safety team in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it is viewed by people. The platform reported a notable drop in explicit and harmful content reviewed by safety staff over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
